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Education and resources

Brand Toolkit

The Brand Toolkit includes everything you need to know about the brand architecture – the structure for strategically managing how Virginia Tech and its various divisions and units represent themselves in the marketplace. The core brand is the consistent expression of the university’s brand promise, brand drivers, and institutional personality based on the use of its logo, wordmark, and tagline.

Brand Ambassador Certification Program

Marketing and Creative Services offers a comprehensive brand education and certification program that turns the entire process inside out for a better understanding of the Virginia Tech brand and how it can work for a particular unit. The curriculum focuses on key areas of brand knowledge including:

  • Brand basics – promise, drivers, architecture
  • Development and evolution
  • Content and key messages
  • Visual identity and style
  • Use in multimedia
  • Campaign planning, engagement, and measurement

Classes are open to all faculty, staff, graduate assistants, interns, work study students, external marketing agencies, and freelancers who are regularly engaged for Virginia Tech projects. Participants may enroll in individual classes or complete six classes to become a Certified Brand Ambassador of Virginia Tech.

Identity Standards and Style Guide

The Virginia Tech Identity Standards & University Style Guide manual establishes official policy and standards for the design and text of Virginia Tech publications, stationery, signage, and other applications, including the Web.

The contents of this manual are protected by copyright. All restrictions apply. Design or color alterations to the specifications outlined in this manual are prohibited without the consent of the Office of University Relations.

The style guide section describes specific rules and usages to be followed by authors and editors. Adhering to these standards will help ensure that communications from every college, department, and office speak with a clear and uniform voice that best represents the image and brand of Virginia Tech.

It is important that Virginia Tech project an image of excellence and cohesiveness to all of our many audiences. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those prescribed in this manual is prohibited, regardless of funding sources.

Social Media Guidelines for University Relations Units

Information on identity management, branding, and content for social media sites such as Facebook and Twitter.