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Crafter Licensing Program

The Virginia Tech Crafter Licensing Program is designed for independent crafters who want to produce handmade products bearing university trademarks such as the VT logo, Hokies wordmark, and HokieBird artwork. A crafter is defined as an individual producing domestic handcrafted items with collegiate marks, and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets.

Crafters license directly with Virginia Tech. Standards for the crafter license include no more than 500 units sold per year and less than $2,500 total sales of licensed product. No sales are permitted on a wholesale basis or to third party retailers. Once a crafter has exceeded any of these parameters (units sold, total sales or distribution channel), the crafter must apply for a license through Collegiate Licensing Company.

The term for crafter license agreements runs July 1 to June 30, and agreements must be renewed annually. The annual flat-rate royalty fee is $125, which must be paid upon execution of the agreement. Annual sales that exceed a quantity of 500 or revenues of more than $2,500 are subject to standard royalty rates 10 percent of wholesale value.

Download the Crafter Licensing application.

Please refer all questions to Sharon Dudding, licensing assistant, licensing@vt.edu or 540-231-3748.  

Mail completed applications to: Licensing and Trademarks (0161), University Gateway Center, 902 Prices Fork Road, Blacksburg, VA 24060.