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Licensing Program

Licensing and Trademarks protects and controls the use of Virginia Techs name, nicknames, and other identifying marks for purposes of resale.

    Virginia Tech T-shirts and other merchandise is for sale in the University Bookstore.

Virginia Tech directs The Collegiate Licensing Company (CLC) to contract with a limited number of producers in order to make goods bearing University marks available for retail sale to the public. CLC issues licensing agreements for a limited number of suppliers in each of a broad range of merchandise categories. Both the business and the individual products that business produces must be approved in advance and in writing; when so approved the business becomes a "Licensee" and the individual products become "Licensed Products."

    Virginia Tech logos adorn glassware and other merchandise sold at the University Bookstore.

The normal steps in obtaining a license include the following:

  1. A preliminary assessment, first, of the ability of the business to produce and distribute goods in accordance with University expectations; and second, of the market demand and competition levels for the envisioned goods;
  2. The signing of a contract between CLC and the business, including agreeing to the university's code of conduct (downloadable document);
  3. Approval steps for each individual design.

If you are interested in obtaining a license which allows you to produce goods bearing University marks you should contact Collegiate Licensing Company:

The Collegiate Licensing Company
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770.956.0520
Fax: 770.955.4491